Kia Ceed Part 3

The 'new look' Kia cee'd has been thoroughly restyled in order to keep the brand's best-selling model in Europe 'fresh' and maintain its strong appeal to consumers. Working under the direction of Chief Design Officer, Peter Schreyer, Kia's European design team have made a number of changes to the exterior of the five-door hatchback and wagon models, to give both cars a more distinctive road presence while incorporating the company's evolving design DNA and retaining the original Kia cee'd family styling connection. Briefed to enhance the original models' 'sporty and strong' appearance, the cee'd team at Kia's Frankfurt-based Design Centre Europe, headed by Chief Designer, Gregory Guillaume, set out to make the new model's 'face' appear more striking and impactful, while refreshing the whole car. Ultimately, the only new metal panels are a new bonnet and new front wings on models where the repeat turn indicators are moved to the door mirrors. New look Kia cee'd adopts the company's signature grille, also featured (with small variations), on the all-new Sorento SUV and all-new Venga MPV being unveiled at the Frankfurt Show. On new Kia cee'd, the grille stretches the full width between the front headlights, which combined with the new trapezoidal lower air intake and completely redesigned lower front bumper, makes the car seem wider, lower and more purposeful. Completing the changes at the front end are redesigned, projection-type head lamps and square fog lamps which give a ...

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